In order to create space for the two-toned clothes, shoes, bags and products, the architect proposed a ‘house’ that is divided into two colors.
Architect: Torafu Architects
Facility design: ENDO (Lighting)
Credit: Curtain design: Yoko Ando / Plants: Jungle Collection
Location: Parco Part 1 B1F, Shibuya, Tokyo
Total floor area: 44.3 sq.m
Design period: 2012.06-09
Construction period: 2012.09-10
Photo: Takumi Ota
Located at the basement level of Shibuya’s PARCO Part 1 Building, the interior and exterior of the store for new fashion store ‘My Panda’ is designed by Torafu Architects. Since ‘My Panda’ is based on a ‘two-tone’ theme, the architect wanted to design a store which could become iconic to the fashion brand that may be easily recognized.
In order to create space for the two-toned clothes, shoes, bags and products, a ‘house’ that is divided into two colors is being proposed. The ‘house’ occupies both the inside and the outside of the store space: as a counter and display shelving on the inside while functioning as display windows as well as a bench on the outside.
The architect was concerned of how customers can access the store since it is being separated from the main circulation path of the basement floor. To solve this issue, the architect placed a large panda logo on the outside wall so that it can be seen through the store entrances from inside PARCO. The panda’s face can be seen popping through as though to greet passers-by all the way from the outside of the shop, welcoming them into the shop.
A curved hanger rail resembling a garden laundry line is used for the clothing display along the wall side of the store. It allows for the pieces to be hung at different heights, making it easy to see the different items of clothing on display. The architect used stained OSB for the floor and furniture texture; while the many types of plants placed throughout the store makes it a place that visitors would find friendly and welcoming.
According to the architect, the aim is to use this space to compliment the brand’s colorful range of items, taking on the two-tone theme such that the store itself acts as a communication tool for the brand.
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